About the Designer

Meet the designer 👩‍🎨 

Hi, my name is Ariel Li. I have a 3 years old boy.
This little store is my dream come true.

I started the idea when I was a student. At my sophomore, I came up with the concept of the brand. It’s soft touched, natural-friendly, and modern. We want our little one looks great in the picture, felling confident and goes well with the family styles. I wish the little ones get to choose their own style and have some attitude. Most of the pieces here will be gender-neutral. So they can be passed through the families and friends, and be hold for a longer time. That is the best way to stay sustainable.

In spite of designing timeless and long-lasting pieces, we also make sure that every part of the production process is eco-friendly and ethical. We work with this happy factory who’s owner is a family friend. They are small scales with skilled workers, they care about all their workers and the quality is exquisite. All the product are eco-friendly. Most of them are nature fiber. The cotton and flax fibers are all organic. The polyester are recycled. All the dye and prints are non-toxic and eco-friendly. We cut the package to the minimum. Because of the pandemic, we decide to add a plastic bag for each garment for everyone’s safety. And this plastic bag is 100% biodegradable.

In this store, every piece is elaborately designed. I am a Parsons graduate and I assure you the standard is high and professional. 

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